Kategorie: Betriebswirtschaft
Compiled by:
Jacqueline Bürki & Daniel Foord / BFH Business School
Selected chapters from:
- International Business: The New Realities / Fifth Edition and Global Edition
by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger / Pearson Education 2020
- International Business / Eighth Edition
by Simon Collinson, Rajneesh Narula and Alan M. Rugman / Pearson Education 2020
© Pearson Education 2022
BFH Bern University of Applied Sciences
530 pages, paperback
Part 1: Foundation Concepts
Part 2: The Environment of International Business
Part 3: Strategy and Opportunity Assessment
Part 4: Entering and Working in International Markets
Part 5: Regional Strategies
ISBN 978-1-80006-378-5 / 9781800063785
Richtpreis: SFr. 61.00
Menge: