International Business Management

Kategorie: Betriebswirtschaft

Compiled by:

Jacqueline Bürki & Daniel Foord / BFH Business School

Selected chapters from:

- International Business: The New Realities / Fifth Edition and Global Edition

   by S. Tamer Cavusgil, Gary Knight and John R. Riesenberger / Pearson Education 2020

- International Business / Eighth Edition

   by Simon Collinson, Rajneesh Narula and Alan M. Rugman / Pearson Education 2020

© Pearson Education 2022

BFH Bern University of Applied Sciences

530 pages, paperback

Reader zum BFH-Kurs FS22

BIBM - International Business Management - BWBH002

Lectures: Ivan Al-Azm, Jacqueline Bürki, Daniel Foord


Part 1: Foundation Concepts

  • Introduction: What is International Business?
  • Globalization of Markets and the Internationalization of the Firm

Part 2: The Environment of International Business

  • The Cultural Environment of International Business
  • Ethics, Corporate Social Responsibility, Sustainability, and Governance in International Business
  • Theories of International Trade and Investment
  • Political and Legal Systems in National Environments
  • Government Intervention and Regional Economic Integration
  • Understanding Emerging Markets

Part 3: Strategy and Opportunity Assessment

  • Strategy and Organization in the International Firm
  • Global Market Opportunity Assessment

Part 4: Entering and Working in International Markets

  • Exporting and Global Sourcing
  • Licensing, Franchising, and Other Contractual Strategies

Part 5: Regional Strategies

  • European Union
  • Japan
  • North America
  • Emerging Economies
  • China
  • Glossary

Exklusiv erhältlich in unseren Buchhandlungen Uni-Hauptgebäude und vonRoll !


ISBN 978-1-80006-378-5  /  9781800063785

Richtpreis: SFr. 61.00