Kategorie: Volkswirtschaft
Written by Gregory Dess, Alan Eisner, G.T. Lumpkin, Gerry McNamara and Seung-Hyun Lee.
McGraw-Hill Education, 10th Edition 2020 428 pages, Paperback
Strategic Management - Creating Competitive Advantages continues its tradition of being readable, relevant, and rigorous. Its engaging writing style minimizes jargon to maximize readability. It provides examples from management practice and societal themes including environmental sustainability, ethics, globalization, entrepreneurship, and data analytics to make the content relevant. It draws on the latest research by management scholars and insights from executives to balance accessibility with rigor. This version does not include the 38 cases after Part 4.They provide separate chapters on the role of intellectual assets in value creation (Ch. 4), entrepreneurial strategy and competitive dynamics (Ch. 8), and fostering entrepreneurship in established organizations (Ch. 12).
PART 1: STRATEGIC ANALYSIS 1. Strategic Management: Creating Competitive Advantages 2. Analyzing the External Environment of the Firm: Creating Competitive Advantages 3. Assessing the Internal Environment of the Firm 4. Recognizing a Firm’s Intellectual Assets: Moving beyond a Firm’s Tangible Resources PART 2: STRATEGIC FORMULATION 5. Business-Level Strategy: Creating and Sustaining Competitive Advantages 6. Corporate-Level Strategy: Creating Value through Diversification 7. International Strategy: Creating Value in Global Markets 8. Entrepreneurial Strategy and Competitive Dynamics PART 3: STRATEGIC IMPLEMENTATION 9. Strategic Control and Corporate Governance 10. Creating Effective Organizational Designs 11. Strategic Leadership: Creating a Learning Organization and an Ethical Organization 12. Managing Innovation and Fostering Corporate Entrepreneurship PART 4: CASE ANALYSIS 13. Analyzing Strategic Management Cases
ISBN 978-1-260-57526-2
Richtpreis: SFr. 85.00
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